Being A Youtuber: Advice On Getting Started
Did you know, on average, 4 YouTube channels hit 1 million subscribers every single day!?
The best thing with YouTube is you don’t need millions of views to start earning money. And anyone can start posting videos, no matter where you are in the world.
Read this article to find if YouTube is a good business for you and tips on how to get started.
- Location: Anywhere 🌎
- Income Potential: Medium/High
- Difficulty: Medium/Hard
Is YouTube Meant For You?
Anyone can start a Youtube channel but does that mean anyone should?
With the sheer size of YouTube anyone can find a topic they’re passionate about and be successful with it.
But is YouTube the best platform for you…
Reasons to start:
- With the size of YouTube you can start a channel on anything you’re passionate about and find success.
- You don’t have to show your face if you don’t want to. There’s many channel types like animation, documentaries, narrating etc.
- It can be lucrative. There are many ways to monetize and you can have success with just thousands of views (examples later).
- It builds over time. When done right, your channel will gain momentum over time like a snowball that keeps getting bigger and bigger.
- It can be a lot of fun. There’s a reason this is such a popular “career” choice or dream for so many. It’s rewarding, it’s fun, you’re your own boss, you can work when you want and so much more.
Reasons Not To Start:
As with any business, YouTube is difficult and has its own challenges as well. Check out these Cons and see if they outweigh the Pros mentioned above:
- You probably have to work for free in the beginning. It could take a couple years for success or much less depending on how business savvy you are. Regardless, YouTube takes lots of dedication, time and patience and it needs to be treated like a job.
- YouTube is very competitive. Will people spend time watching your videos over someone else’s? You have to be creative, stick out from the crowd and be able to create good content.
- It’s hard to create good videos. A good video can take time, planning, or research to complete, usually it will be all three.
- You need basic editing and video skills. You can learn as you go but this is required for any channel.
- Must be business savvy and willing to learn. You need to learn marketing, SEO, thumbnails, ranking and lots of little things. If this doesn’t interest you it might be tough.
Monetizing A YouTube Channel
Your channel needs to start getting traffic before you start making money. But once you get traffic there are many ways to monetize and you can, of course, do several or all of these methods. Some channels will be better suited for these strategies than others:
1. Google Adsense
Make money by servings ads throughout your video. To do this you have to open a Google AdWords account. Depending on your channel’s rank and the number of views you get, as well as the type of videos you promote, Google will place target ads on your videos, and based on the CPC (cost per click), you will receive certain compensation for every click on the ad through your video. You can pick topics that have a higher CPM. You need lots of views to rely on ads for income.
2. Affiliate Marketing
Have you noticed how Youtubers always say “click the link in the description below”? The reason behind that is their affiliate marketing program. How does it work? Well, you can sign up for an affiliate program and receive a personalized link from a website you will promote products from. Whenever someone clicks on your link and buy the product the link takes them to, you will receive a certain commission, called affiliate commission.
3. Merchandise/Selling Products
This is one of the more obvious ways of making money through YouTube. You can sell merchandise and clothing with services like Teespring and many more. Or you can create a specific product that your audience would love.
4. Sell Informational Products
If you run a successful channel or know something you believe your viewers would like to know, you can always create a course and sell it. Some genres of YT channels have better opportunities to do this (i.e. cooking, educational channels, DIY), but you can actually sell a course about anything you know.
If you have certain expertise you can sell services for 1 on 1 consulting. This might be suitable for educational, business or how-to channels. The good thing is, you don’t need lots of views to make money, you only need to convince a handful of clients.
6. Sponsorships / Brand Deals
Many brands pay a good amount of money for YouTubers to place their products somewhere in their videos or mention a few good words about it.
One example is tech review channels where YouTubers talk about new products and review them.
You can earn by promoting any product, even by placing a small decoration somewhere in the frame.
7. Donations (i.e Patreon)
Sometimes YouTuber’s have their channels completely funded by donations from their fans. Patreon is a service that lets your fans pay a membership for you (example $5/month). You can also give fans incentive to sign up by offering them exclusive videos or benefits.
How do you create a YouTube channel capable of creating income?
1. Decide the type of account you want to create
– Vlogging, reaction videos, gaming, commentary, you’ve most likely heard this before, but try to choose something you’re passionate about, if you’re passionate about modern art, why not make a YouTube channel on it?
– For long term passive income, create evergreen content. This means your videos will be relevant for years to come. For example, “how to start a business” is a topic that will stay relevant and get views 5 years from now.
2. Channel Art is important
– Make sure you have a logo, icon, and you create thumbnails for every video. This is easily achievable through Canva. Canva is a website that allows you to simply design high quality graphics. Having personally used it myself for multiple projects, this is the best FREE option on the market. Play around with it a bit, the value it provides to you is insane.
– Having channel art screams professionalism, make sure it’s high quality, if you can’t be bothered to create your own channel art through Canva, you can always hire someone on Fiverr for 5$ to create simple necessities needed for your channel. Consider this if you don’t have a creative bone in your body, it’s a great option.
3. Create a plan
– How will you grow the account? Create necessary social media profiles (Twitter, Instagram, Facebook, only if applicable of course, which usually it is), frequent other channels in your niche to see what they’re doing.
– Uploading schedule: How often will you upload?
– Content: How long will your videos be? How long will it take to edit videos? Remember, quality plus consistency is key!
– YouTube rewards good content, the longer the audience watches your video, the better. Remember, create content for viewers, not to just make money.
4. YouTube SEO
A quick rundown on ranking YouTube videos:
– Title: Your title should of course be relevant to your video. If I’m making a video on English literature, an example of a title would be “A fundamental analysis of Act 9 Romeo & Juliet”. You’ll know what your audience would search for if you’re making videos on the topic. The title is arguably the MOST important component in uploading a video.
– Description: Your description should be related to your video of course, BUT there should also be keywords thrown in description to make it YouTube search friendly, while not overdoing it to the point that the description is flooded with keywords and not worth reading to your audience at all.
– Tags: THESE ARE VERY IMPORTANT. In the “tags” section should be RELEVANT words describing your video. Put in as much tags as you want, and make them relevant. A tip is YouTube tags are plural SENSITIVE. Meaning if my video is about computer gaming keyboards one tag could be “best gaming keyboard” and another “best gaming keyboards”, it’s best to put both to possibly get those extra views.
Now comes the most important part, the part you’ve all been waiting for, how will you make money through a YouTube channel with a small audience? What will generate income? What are the interworking’s of creating revenue through YouTube? Read through the rest of this post to find out.
Pros of YouTube
- Huge earning potential
- Doesn’t require a lot of (or any) investment to start
- Videos bring passive income for years after uploading (depending on the channel)
- You can make videos about anything and everything out there
- There are no qualification requirements
- No need for an office or a company
- You are your own boss
Cons of YouTube
- The market is very competitive
- Earnings build up slowly over time
- Lots of time up front when starting your channel
- Creating engaging videos is difficult
- Some channels/genres are harder than others and pay differently
- Consistency is key to keep your videos ranking high
- Maintaining your videos ranking high is a constant battle